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The Pros amp Cons of Amazon Mechanical Turk for Scientific Surveys

The Pros amp Cons of Amazon Mechanical Turk for Scientific Surveys


The days of making a scientific inference about the human psyche from the results of a questionnaire given to 50 undergraduates are over.

An example of a micro-task submitted to the Amazon Mechanical Turk marketplace. In

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Figure 1: A question in our survey on MTurk.

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2 Screenshot of the Design Survey page

Accuracy as a function of the number of labels acquired for the four selective repeated-

The distribution of ages for US and Indian participants recruited via Mechanical Turk or tested in

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Figure 2 Google Scholar Search Results of Organizational Topics Within Studies Using Mechanical Turk (Color

Figure 2: Comparing MTurk Sample Selected Demographics to Face-to-Face Samples

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Figure 1. Cloze predictability estimates by Turkers vs. Cloze predictability estimates by lab participants

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Pros and Cons to Turk'ing (Awfully close to Twerking, right?)

5 Response rate for three different six-question multiple-choice surveys conducted


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Fig 1: Crowdsourcing process in Amazon Mechanical Turk

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Fig. 6 Rate of growth of panel from Suri and Watts (2011).

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Fig. 4 Screenshot of an example image classification HIT

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Likelihood of stimuli of different presentation durations appearing on screen.

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Data collection via crowdsourcing platforms (Amazon MTurk, Prolific Academic)

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An example TurkOpticon requester profile.

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The rate of experiment completion over a four-hour period (n = 360;

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Amazon Mechanical Turk (AMT)

Figure 1.

The Pros & Cons of Amazon Mechanical Turk for Scientific Surveys | Guilty Planet, Scientific American Blog Network | stuff | Pinterest | Mechanical turk

More importantly, a 2,000-person survey conducted by BloomReach reveals that 55% of users search on Amazon first for their online shopping needs, ...

Some specific research questions would be to:

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(Screenshot of Amazon Mechanical Turk from Dr. Hammond's presentation)

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